The anime Honey and Clover was also influenced and had its character wear Mori Kei styled-clothes. It has even reached television fame with artists, such as PoPoyans, creating Mori kei-inspired music, and wearing the style. The fame led to the appearance and creation of numerous Mori Kei magazines and brands. Despite that, it gave a general knowledge of what the fashion style was all about.īy 2009, the fashion style has reached its peak and the Mori Girl community has 35,000 members. However, the said guidelines were really loose, and not even the authentic and original Mori Girls followed them. She was inspired to trend the fashion when her friend commented on one of her outfits, saying, “You look like you are in a forest.”Įven though the said fashion was seen roaming the streets of Harajuku, though very rarely, it was Choco who really gifted its name and made a set of guidelines for the style. Mori kei started when in 2006, in a Japanese social networking site called Mixi (similar to Facebook), a community called Mori Girl was created by Choco, the community’s manager. An individual who dresses in mori kei is described as a free-spirited person with an aura of peace around them.
The goal of this trend is natural and earthy, which is mostly achievable by layering two or three items to get that soft silhouette effect. The overall concept of this style is very fitting for its name, it is to represent individuals who look like they are living in the forest. Mori Kei - in English, forest style - is a vintage Japanese fashion style that centers around the appearance of forest-dwellers. This specific fashion style in Japan has a dedicated name and was a famous and whimsical subculture. That is in the case of other countries but not in Japan. However, as my memory serves me correctly, this is a common concept for runway segments and even magazine photoshoots. It is unusual to see this in the casual streets, especially in the West. It will look completely out of place and just doesn’t suit that folklore and billowy mood we are going for. Within a deep forest, surrounded by tall willow trees and tiny wood creatures, walking and hopping about, there is a wooden cabin and there lives a girl.įashion-wise, you shouldn’t expect anything modern at all. I haven’t seen this fashion as much as I would like to, which is a bit disappointing because as someone who loves anything that has a semblance to fairytales and folklore, it really is a shame that this particular fashion trend is not as popular as it was a few years ago.Īnd just to give you a bit of a scene, just imagine. At first glance, you would absolutely know this style and even if you don’t know the exact term, you can immediately tell what is the concept the person is going for.
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